Mirjana Prokic

Founder, former Global CMO, Speaker, Guest Lecturer , Health

Hi, I'm Mirjana Prokic, Founder, former Global CMO, Speaker., Guest Lecturer. Welcome to my profile!

Mirjana Prokic's Bio:

Mirjana Prokic's Experience:

• Founder at hangAIR global ltd

  October 2017 - Present | London

• CMO / International Market Development Director at Farecla Products Ltd

  January 2016 - September 2019 | London

  • Member of executive team • Developing and deploying new business models - moving from traditional to new digital • Restructuring EMEA, US, CIS and South American market strategies • Developing corporate marketing strategy and deploying to regional levels

• Sales and Marketing Director for UK and Europe at Quest AP / Valspar

  April 2015 - January 2016 | London

  Brought in with a mandate for business improvement to: • Strengthen the previously weak UK and Europe management team • Management and incentivisation of sales and marketing force - 9 direct reports • Reposition the product range through introduction of higher value products • Expand market focus from UK-centric to pan-European • Introduce best in class systems for order processing, customer/market relationship management and strategic marketing planning Achievements: Moved the focus of decision making process from short term, uncoordinated, to structured strategy, sustainable in the longer term: • Rationalized sales channels, introduced pricing structure and polices • Introduction of essential marketing tools • Created UK and European strategy to bring extra 30% sales revenue and profit within 12 months including transfer of higher value products from US market • Supported the planning of integration of Quest’s European operations into Valspar to leverage existing market presence and operating synergies

• Global Market Development Director at U-POL Ltd

  September 2013 - April 2015 | London

  • Accelerated revenue and profitability growth through differentiated solution-marketing projects by region • Lead global communication and implementation of best practices across markets • Developed global/regional strategies for Brands, managed customer acquisition • Full P&L responsibility & marketing budgets management • Promotions methodology and measurement strategy for key markets • Development and implementation of digital marketing strategy - globally • Head of Global Marketing Team

• Business Development Manager - Export at U-POL LTD

  April 2008 - September 2013 | London

  • Established strong market position in Southern Europe from zero start point • Within 3 years, achieved robust turnover / profit • Achieved brand recognition and strong representation/distribution channels • Developed sales tools now used company-wide • Developed new export markets in Central & South East Europe • Recruited / managed new field sales representatives and expanded network of quality distributors • New role within the company: Strategic Co-ordination of Worldwide Sales Team: o planned, organised and facilitated quarterly workshops for Sales Development o developed new sales tools, now used company-wide • Specialties included multinational and general business management combined with cross-functional skills and creative approach to conducting international business

• Director of Business Development at Ducla Group

  July 2004 - April 2008 | Belgrade / London

  • Expanded brand portfolio, broadened market base to new countries and opened office in Slovenia to simplify EU trading - turnover & profit increased by 30% (€ 5m) in 12 months • Diversification plan - car fleet outsourcing services, and import of UK industrial goods for energy sector - potential to double the size of the company in 2-4 years • Prepared strategic marketing plans for short and long-term business expansion • Sourced premium quality consumer and industrial goods for import • Created optimum marketing and distribution arrangements for goods • Opened office in Slovenia to simplify trading between EU and former Yugoslavia

• Marketing and Sales Director at Si & Si Group

  April 2003 - July 2004 | Belgrade

  • Increased quality and quantity of sales of premium drinks to key clients by 35% within 12 months • Expanded brand portfolio (Sinalco, Voda Voda, Gorki List) • Established benchmarks and increased sustainability of business by improving client interfaces and upgrading reliability of supply through new business systems and technology • Extensive analysis of potential new products and those of competitors • P&L responsibility for domestic and international marketing, sales and distribution, with annual turnover around € 16 m • Member of the Group Management Committee which oversaw the operation and development of the business • Led strategy to strengthen supply chain, marketing and advertising, and distribution network for key clients

• Sales and Marketing Manager - Brand Expansion at Fiat IVECO

  March 2002 - March 2003 | Belgrade

  • Brought focus to sales and marketing activity, to secure sustainable annual growth of 40% through key client identification/exploitation and relationship management planning • Commissioned targeted national marketing campaigns for commercial vehicles • Head of Sales & Marketing function, to manage business expansion • Researched market opportunities and developed strategies to exploit them • Planned and implemented IVECO marketing campaigns • Analysed competition

• Business Development Manager at Ducla Group

  2000 - 2002 | Belgrade

  • Initially employed as export– import trader, learning products and procedures • After 3 months promoted to Manager of Business Development, preparing and overseeing strategic corporate plans • Matched product demand and opportunity with supply chains, from manufacturer through to distribution

• Marketing Officer at Interpress

  1999 - 2000

  • Worked on and led marketing campaigns for domestic and international companies • Organised international business conferences • Formal training in research skills and in sales and marketing of data services and in promotion of client products

Mirjana Prokic's Education:

• Institute of Leadership and Management

  2014 – 2014
  ILM Level 3 Diploma in Management

• BK University, Belgrade, Serbia

  2004 – 2006
  MSc International Economics

• University of Belgrade,Serbia

  1993 – 1998
  BA (Hons) Education & Psychology
  Concentration: Educational Psychology

Mirjana Prokic's Interests & Activities: